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This web site states the following, "Comparing textbooks keeps up to 950 on average in your pocket." Our analyzers noticed that the web page also stated " Take, Buy and Sell Your Notes." The Website also said " Buy, Sell or Trade your Stuff. Compare prices and get the best deal. We compare new, used, rentals, eBooks, and can even tell you how much your book is worth when you sell it back - with just a click. Try it now, and save up to 95 on your textbooks! Compare prices and get the best deal. We want to help you save more money! How does Campus Shift help you save on textbooks? How about a shout out?." The website's header had textbook savings as the most important optimized keyword. It is followed by college textbooks, cheap textbooks, and cheap college textbooks which isn't as highly ranked as textbook savings. The next words campusshift.com uses is 9788178557670. 9788178557625 was included and might not be understood by search engines.